bant.io
Rebranding one of the most efficient lead generation platforms
Context
bant.io helps businesses to get more relevant leads.
It’s simple to use and it does all the job for you.
Overall, the lead generation market is vast and crowded. Competitors all dance around the same words in their communication campaigns, so we needed to think differently.
We started from scratch - this means that we started with Perception Engineering™ - a Heraldist developed methodology that lets you manage a tech company’s reputation, marketing & growth, all in one place.
Looking closer at what makes bant.io special, we realized they use a strategy borrowed from the IT world: testing.
Each lead generation campaign is tested as improved as it goes, the consequence being more and better leads than what the competitors offer.
This inspired us to position the service as “Intelligence that gives you an unfair advantage in B2B sales growth”.
Idea
We took the positioning developed during Perception Engineering™ further and created a full rebranding for the company.
Execution
