Think of AI as the new kid on the block—cool, convenient, and, yes, a bit of a know-it-all but definitely not flawless. Imagine a world where the once untouchable AI titans are no longer considered to be on a sci-fi pedestal, but mingling with us here on terra firma.

Sometimes a brand advocate’s voice can be more powerful and genuine than the brand’s voice itself. Together with [author name], let’s take a closer look at brand advocacy to understand how everything works and what we can do about it.

It’s been an undecided month in terms of weather, but full of exciting plans and projects. One of them in particular is the partnership for growth and development we embarked on alongside Rofintech, the Romanian fintech association.

Many common themes in capitalism tend to oversimplify complicated issues and unfairly place the burden on individuals. Let's take a break from the vortex of saving everything ourselves, and reflect on a story much bigger than ourselves.

“Back to school” is not just a catchy line for all promo campaigns launched when children, youngsters and students start another year of learning. It’s also the period when people are back at their jobs after a well-deserved vacation.

It's an unpalatable truth, but we all have toxic traits; we all wave red flags. It's woven into the fabric of our humanity, often manifesting as unconscious biases.

When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

No matter how “in” a tool is or how spread its usage, never start your communication plan with the tool but with your brand’s needs.

If you want to know what Advertising's gonna look like in the future, look no further! To make sure I have the right answer, I've asked someone way smarter than me (and maybe even you!): Artificial Intelligence!

The month of slow projects and overpriced vacations. Which is not necessarily a bad thing. Sometimes when the pace is slowing down, we get a chance to think harder.

While we might wish it were otherwise, it's simply not possible for all brands to save the world. However, having a clear and reasonable purpose can deeply connect and engage brands with their consumers.

Artificial Intelligence is here to stay. Increasingly capable of doing almost anything, from content writing to logo design and advertising ideas, AI has what it takes to do some of our jobs even in this technological stage where there’s still a lot of space for improvement.

How do you build success? Is there a secret or a recipe any entrepreneur should know? What is the difference between the startups that make it and those that break it?

Are we in a recession or just waiting for a recession to happen? It’s not so clear, yet. What is clear is that a lot of companies have switched to the “recession MO”. Despite all studies of past recessions indicating that cost cuts are "today's equivalent of bleeding" (HBR), which, although it was thought a method of healing medieval patients, only reduced their power to fight the disease, most of the companies do exactly this: cutting everywhere, operational, R&D, and marketing.

A strong brand can take a business from ordinary to extraordinary in the glimpse of a digital ad. But what if we tell you a great brand identity is not set in stone? 74% of the S&P 100 companies have refreshed or rebranded their business in the first seven years. Learn to read the signs that it might be your turn.

Brand consistency is not just common sense; it drives profit. Statistics say this increases revenue by up to 23% and companies that stay on brand across all channels have seen an average growth of 33%.

Consider the guidelines below to coherently deliver your brand promise & brand story in the mind of customers.

We use Perception Engineering not only to help start-ups grow but also to enjoy #startuplife. On that note, Heraldist's team has developed the brand strategy, brand identity, and collaterals to help launch Nordensa.

Could nostalgia be a trend that is revealing the unfulfilled desires of children from 30 years ago? Let's explore this idea by examining the phenomenon of Barbie.

About 4 years into our Perception Engineering adventure, we’ve seen what it takes to grow a beautiful tech product into a strong brand.

Spice up your business recipe with a pinch of brand differentiation! Just like adding the perfect amount of salt to a dish, finding the right balance of uniqueness for your brand can make all the difference. Teodora's read shows you how you can build a reputation for quality and generate more revenue.