The Beginning of an Ambitious Partnership

It’s been an undecided month in terms of weather, but full of exciting plans and projects. One of them in particular is the partnership for growth and development we embarked on alongside Rofintech, the Romanian fintech association. To better represent startups, we’ve helped them define a distinctive and strong value proposition:

Empowering the Romanian fintech Ecosystem Advancement

Rofintech needed a representative and authentic logo, as well as an impactful, modern, and bold visual support system that can continue to evolve. In that perspective, our team created a unique symbol based on the letters starting each word in our brand name.

Then, a palette was chosen to include tones of the primary colors, forming our national flag and hinting towards the industry in which the brand activates. Finally, the visual support system was developed based on bold shapes, outstanding fonts and mesmerizing textures.

You can already see everything unfold on their brand-new website.

The Rofintech x Heraldist partnership continues, as our team’s expertise in positioning and branding is now added to the support system Rofintech makes available for its members. The propeller for growth through brand building is another tool to serve the association’s long-term goals. So lots of fun times ahead!