It’s been an undecided month in terms of weather, but full of exciting plans and projects. One of them in particular is the partnership for growth and development we embarked on alongside Rofintech, the Romanian fintech association.

How do you build success? Is there a secret or a recipe any entrepreneur should know? What is the difference between the startups that make it and those that break it?

How lucky we are to live in an era where brands get to grow on stories and emotions.

The power of storytelling transcends sales, return on investments, and other marketing checkpoints.

Why? Because it nurtures connections.

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.

An #opinionpiece by Mirela Hincu Angelescu, always on the look to reconcile two different parts of advertising.

Welcome back to 2022 - the thriving era of video content sovereignty. With TikTok’s takeover of Social Media, brands were sure to follow soon after, giving us today the opportunity to value video entertainment at a new peak.

An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.

Getting your product to stand out is about communication. It’s also about much more: like having a plan, creating a strategy, defining your values, taking care of your image, or knowing when and how to act.

Elena Hurjui, Heraldist Co-founder, on work, ideas, and how to turn them into amazing storytelling for your company.