It’s been an undecided month in terms of weather, but full of exciting plans and projects. One of them in particular is the partnership for growth and development we embarked on alongside Rofintech, the Romanian fintech association.

When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

A strong brand can take a business from ordinary to extraordinary in the glimpse of a digital ad. But what if we tell you a great brand identity is not set in stone? 74% of the S&P 100 companies have refreshed or rebranded their business in the first seven years. Learn to read the signs that it might be your turn.

We use Perception Engineering not only to help start-ups grow but also to enjoy #startuplife. On that note, Heraldist's team has developed the brand strategy, brand identity, and collaterals to help launch Nordensa.