Slow Down. Think Harder.
Aaah, August!
The month of slow projects and overpriced vacations. Which is not necessarily a bad thing. Sometimes when the pace is slowing down, we get a chance to think harder. Subconsciously, the creative brain keeps working even when we do other things. Or when we don’t do anything at all. And because we have fewer tasks on our plate, we focus more on them, using the same amount of time. But let’s get to the point, as there are only a few sunny days left to enjoy.
One of the things we focused on this past month was Nostalgia.
And Manu, our Senior Strategist, was wondering: could it be a trend that is revealing the unfulfilled desires of children from 30 years ago?
Let’s explore this idea by examining this summer’s biggest viral topic: BARBIE.
Kid-adults are on the Rise: A Trendy New Demographic Accounts for Over 25% of Annual Toy Sales
Mirela, Heraldist’s Managing Partner, on the other hand, focused on a subject that keeps burning our brains from the beginning of the year, if not longer: Are we in a recession or just waiting for a recession to happen?
What is clear is that a lot of companies have switched ON the “recession MO”.
Let’s dig deeper into the topic and see how we can better prepare for the hard times ahead.
One of the best things you can do for the brand you’re building, recession or not, is never stop communicating. Consistency is queen but the problem is being able to stand out on channels where the content keeps pouring.
One thing Andy, our Creative Director, has noticed is that everybody tries to be a comedian. Because even on more professional channels like LinkedIn, the pieces that travel easier are the funny, witty, entertaining ones. So why not try to go the other way and focus on emotional storytelling instead?
That’s it! Let’s go out for some more vitamin D while we still can before those projects start cramming the pipeline.