Rethinking the Unfair Game of Individual Responsibility
Many common themes in capitalism tend to oversimplify complicated issues and unfairly place the burden on individuals. Let's take a break from the vortex of saving everything ourselves, and reflect on a story much bigger than ourselves.
Slow Down. Think Harder.
The month of slow projects and overpriced vacations. Which is not necessarily a bad thing. Sometimes when the pace is slowing down, we get a chance to think harder.
The Underestimated Power of a Reasonable Brand Purpose
While we might wish it were otherwise, it's simply not possible for all brands to save the world. However, having a clear and reasonable purpose can deeply connect and engage brands with their consumers.
Kid-adults are on the Rise: A Trendy New Demographic Accounts for Over 25% of Annual Toy Sales
Could nostalgia be a trend that is revealing the unfulfilled desires of children from 30 years ago? Let's explore this idea by examining the phenomenon of Barbie.
Signs You Need Help With Brand Strategy
Brand strategy isn’t very different from a good relationship, when done right - it’s based on a meaningful connection, and coherent communication. Take a few more insightful notes on how to create your brand-customer narrative below from our Brand Strategist, Manuela Dospina.
What Do We Do with Humour In Cancel Culture?
How does humor work in cancel culture? As always, Manuela Dospina has some of the most interesting opinions and insights on the things happening right under our noses