Signs You Need Help With Brand Strategy

Brand strategy isn’t very different from a good relationship when done right - it’s based on a meaningful connection and coherent communication.

✅Create an emotional connection between your brand and your customers

It is very difficult to build meaningful relationships with customers. Brands need to pay attention to what the customers want and need or, the relationship will be compromised. If your brand can't find its crucial role in its customers' lives, then your brand is most likely disconnected from its intended audience.

✅Make sure your communication is coherent

Brand strategy brings clarity and consistency both internally and externally. If your communication campaigns are bold, make sure your branding and product match your chosen personality. So when you invest in creating a brand identity, from writing your ‘About’ page to developing new products everything needs to be aligned. They all connect to your brand strategy leading to associations in your customers' minds.

✅Focus on your brand purpose

Your brand's purpose is about why you do what you do. What is your noble mission that adds value to your customer's life? What is special about you? If you can't answer that questions now, that's okay. Maybe it's time to take a step back to deepen the original intentions that led you down this path.

✅Don’t chase trends 

If there are massive changes in the industry, take your time.

FOMO is real, but don't rush it. Analyze, invest in research, and don't make business decisions based on assumptions or trends. 

✅Focus on building a strong foundation

Remember that when it comes to brands, it's like building a house. Before we decorate the house, we should have a strong foundation. It is imperative to choose good quality materials, a strong roof based on our values, a thorough understanding of the needs of those who will live and interact with the house, and also to know our neighbors, only then will we have a good sense of our positioning in the neighborhood.

By Manuel Dospina

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Brands, Emotions, and the Art of the Story