“Back to school” is not just a catchy line for all promo campaigns launched when children, youngsters and students start another year of learning. It’s also the period when people are back at their jobs after a well-deserved vacation.

Artificial Intelligence is here to stay. Increasingly capable of doing almost anything, from content writing to logo design and advertising ideas, AI has what it takes to do some of our jobs even in this technological stage where there’s still a lot of space for improvement.

About 4 years into our Perception Engineering adventure, we’ve seen what it takes to grow a beautiful tech product into a strong brand.

In today’s world, startups have become an increasing reality that tends to change the way companies are funded, developed, and integrated, both in the business & customer world.

Brand strategy isn’t very different from a good relationship, when done right - it’s based on a meaningful connection, and coherent communication. Take a few more insightful notes on how to create your brand-customer narrative below from our Brand Strategist, Manuela Dospina.

“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.

You have a billion-dollar idea. One that could make the world a better place. One that could change minds and write history. Bravo!

It’s hard to admit you’re bad at something. It’s like admitting you like pineapple on your pizza. You just don’t want to face those judging eyes staring at you.

Whatever we’re doing, making plans is the most exciting part of the journey.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.