Everything Sounds Great On Paper

Whatever we’re doing, making plans is the most exciting part of the journey.
Let’s say you wanna visit Tokyo.
You start planning the trip, researching flights, hotels, things to see, where to eat, etc.
You compare and discuss options, make decisions and start booking stuff.
Excitement grows as you advance in your planning and start imagining what an amazing trip you’re gonna have.
It reaches the highest peak maybe a night before your first flight when all hopes and dreams get together one last time before the trip.
Then the trip starts.
And there are a million things that can go wrong.
From missing your alarm, to your airport ride being late, forgetting documents, losing luggage, missing a connecting flight, dirty hotels, stolen wallet, dropping the phone, losing the phone, losing documents, contacting a disease, getting into trouble, to visiting places that don’t look like in the pictures and so much more, there are a lot of things that can ruin your trip.
It’s the same with start-ups.
It usually starts with a great idea that you’re excited about.
And you build on it, you imagine the perfect product, you gather a few great people, you develop the product map, you delegate tasks.
You get everyone excited and they all believe in you and the idea.
Then you start working on it and a million things can go wrong at every step.
You find solutions but you also have deadlines to meet.
Both you and your people are in multitasking mode because you didn’t get that big investment yet.
I know it sounds cliche but you only get one shot to make an impression.
Maybe even less.
And product alone is never enough, you need the whole shebang.
Through Perception Engineering you can healthily build your brand’s foundation.
Building a startup is similar to building a house.
You can start with the shiny beautiful facade, but it would be wrong and bound to fail.

By Andy Daniluc