The Startup Founder’s Syndrome

Sounds a lot like a click-bait title. Unfortunately, it’s not.
A startup and pretty much every business begin with a person or small group of people finding a way to solve a problem.
Or inventing a product they believe will conquer the world.
The Startup Founder’s Syndrome shows early signs from the very beginning.
At first, they need to get involved in every little aspect of the business because they need to be in the know.
And they need to make sure the product is being shaped to match their vision.
The problem is once it starts growing, even before market validation, the syndrome can kick in hard.
Micromanagement reaches new heights.
People start feeling the unhealthy pressure of making sure the boss is happy.
They forget the product is targeting a larger and more diverse group of people than just one individual.
The Startup Founder’s Syndrome affects the Marketing team the most.
Because this is where pretty much everything can be subjective.
From the verbalization of the Product Value Proposition (PVP) into a short headline, to the shape of the logo, the brand’s colors, or the pitch deck template, it becomes harder to make decisions.
Because “What if the boss won’t like it? I need to check with him first.”

The Startup Founder’s Syndrome can make teams of brilliant individuals irrelevant. 

It can throw precious funds away by imposing changes, killing great ideas and proposals from a creative agency.

Perception Engineering™ is the first integrated methodology that can help a startup become successful in managing perception.
It’s an exact way, developed by people with a combined experience of hundreds of years in marketing and advertising.

It can do wonders, but it will never be able to cure the Startup Founder’s Syndrome.

By Andy Daniluc