Could nostalgia be a trend that is revealing the unfulfilled desires of children from 30 years ago? Let's explore this idea by examining the phenomenon of Barbie.

Why does managing perception matter? Because it’s half of your success mix, next to your product or service. How your audience perceives can make or break your brand. Find out more from Mirela’s article below.

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.

An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

The Startup Founder’s Syndrome shows early signs from the very beginning. At first, they need to get involved in every little aspect of the business because they need to be in the know.