“Back to school” is not just a catchy line for all promo campaigns launched when children, youngsters and students start another year of learning. It’s also the period when people are back at their jobs after a well-deserved vacation.

About 4 years into our Perception Engineering adventure, we’ve seen what it takes to grow a beautiful tech product into a strong brand.

In today’s world, startups have become an increasing reality that tends to change the way companies are funded, developed, and integrated, both in the business & customer world.

Why does managing perception matter? Because it’s half of your success mix, next to your product or service. How your audience perceives can make or break your brand. Find out more from Mirela’s article below.

You have a billion-dollar idea. One that could make the world a better place. One that could change minds and write history. Bravo!

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.

Here is a sneak peek into the making of a bold creative campaign.

The Startup Founder’s Syndrome shows early signs from the very beginning. At first, they need to get involved in every little aspect of the business because they need to be in the know.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.

Elena Hurjui, Heraldist Co-founder, on work, ideas, and how to turn them into amazing storytelling for your company.

The love story between us and Cuneyt Büyükbezci started simple and, you could say, almost trivial: having a coffee. But a simple coffee can take you far. In this case, from Palo-Alto to Cluj.

Sure, this month was all about love and appreciation for our significant others, but can we take a second and appreciate how amazing this month has been?

If we had a penny for every time we worked on a nice campaign or idea, well... we’d be running an ad agency in the heart of Transylvania. 👀 And, luckily, October did not disappoint in the ‘nice campaign or idea’ department.

Has it even BEEN February if you haven’t heard the word ‘love’ mentioned at least a million times? Luckily, we were too busy doing what we love to even notice 👀