How do you build success? Is there a secret or a recipe any entrepreneur should know? What is the difference between the startups that make it and those that break it?

We use Perception Engineering not only to help start-ups grow but also to enjoy #startuplife. On that note, Heraldist's team has developed the brand strategy, brand identity, and collaterals to help launch Nordensa.

Brand strategy isn’t very different from a good relationship, when done right - it’s based on a meaningful connection, and coherent communication. Take a few more insightful notes on how to create your brand-customer narrative below from our Brand Strategist, Manuela Dospina.

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.

An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

Getting your product to stand out is about communication. It’s also about much more: like having a plan, creating a strategy, defining your values, taking care of your image, or knowing when and how to act.

Elena Hurjui, Heraldist Co-founder, on work, ideas, and how to turn them into amazing storytelling for your company.

Elena’s success stories or big accounts she worked on are not important right now, you can find that on LinkedIn. I’m here to present you our day to day Elena. Our big sister.