Bârlog
Drink whatever beer you want, okay?!
No matter what they say.
Context
One year after its launch, Bârlog - the craft beer part of Ursus Breweries/ Asahi portfolio, was going strong, leaving its mark on the craft beer market and engaging the community of beer enthusiasts.
Since its birth, Bârlog has been positioned as a brand with balls, a rebel, promising “a gulp of something different”.
The anniversary brand campaign intended to show that Bârlog understands its community and shares its values and beliefs.
As a Rebel brand, we wanted to celebrate the people who have it their way no matter what others say or do.
We encourage people to speak their mind and state their opinions, tastes, beliefs and values without paying too much attention to the surrounding noise of other people’s opinions.
Idea
We created a fully digital campaign that inspired our tribe to stand by their point of view, while seamlessly incorporating the product into the story.
Execution
