WayPay
The community way to pay
Context
Globally, retailers pay substantial amounts on payment commissions. And while they do have a direct connection with their own customers during the payment process, they don’t have access to data that would enable them to further build a better customer experience.
WayPay is a startup that builds an app to help retailers launch and manage their own payment method.
Strategic Approach
During the discovery stage of Perception Engineering™, we noticed the message WayPay used to present the app to potential business partners was “the disintermediation of payment”.
We realized that the differentiation doesn't come from technology but from the way one uses it.
And this was the key thought that enabled this positioning: the payment experience for you and your community.
People who live in local communities do their shopping, drink their coffee, cut their hair or buy flowers from local retailers.
This is how local communities protect and grow their wealth.
WayPay is the payment solution to enable this, reducing the payment intermediaries’ commissions and keeping businesses in direct contact with their clients.
Branding Approach
Our task was to develop the brand identity - logo and identity system, following the brand positioning: a human-centric brand, that puts above all else the wellbeing of the community.
