A strong brand can take a business from ordinary to extraordinary in the glimpse of a digital ad. But what if we tell you a great brand identity is not set in stone? 74% of the S&P 100 companies have refreshed or rebranded their business in the first seven years. Learn to read the signs that it might be your turn.

Brand consistency is not just common sense; it drives profit. Statistics say this increases revenue by up to 23% and companies that stay on brand across all channels have seen an average growth of 33%.

Consider the guidelines below to coherently deliver your brand promise & brand story in the mind of customers.

Could nostalgia be a trend that is revealing the unfulfilled desires of children from 30 years ago? Let's explore this idea by examining the phenomenon of Barbie.

Bias is a timely subject and a buzzword for the social and political reality we all awake to in the mornings. But as with many concepts, we need to ask ourselves, are biases bad by nature or by context?