ARTICLE Scarlett Hnin ARTICLE Scarlett Hnin

Brand Refresh vs. Rebranding

A strong brand can take a business from ordinary to extraordinary in the glimpse of a digital ad. But what if we tell you a great brand identity is not set in stone? 74% of the S&P 100 companies have refreshed or rebranded their business in the first seven years. Learn to read the signs that it might be your turn.

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