When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

If you're thinking of getting a logo for your business, let me tell you, a $5 logo just won't cut it. Sure, it might seem like a steal, but trust me, it's more like a highway robbery!