Are we in a recession or just waiting for a recession to happen? It’s not so clear, yet. What is clear is that a lot of companies have switched to the “recession MO”. Despite all studies of past recessions indicating that cost cuts are "today's equivalent of bleeding" (HBR), which, although it was thought a method of healing medieval patients, only reduced their power to fight the disease, most of the companies do exactly this: cutting everywhere, operational, R&D, and marketing.

Elena Hurjui shares some personal thoughts about the year that we just left behind and some much-needed inspiration for 2023.