Spice up your business recipe with a pinch of brand differentiation! Just like adding the perfect amount of salt to a dish, finding the right balance of uniqueness for your brand can make all the difference. Teodora's read shows you how you can build a reputation for quality and generate more revenue.

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.