Crafting an Irresistible Brand Identity
When it comes to brand identities, LOGOS have become a commodity.
Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.
But if you want to do things the right way, to build a healthy brand, you need CRAFT.
And that’s where specialists come in. Here’s a glimpse into the thought process.