Mergeflo
Rebranding a Mergers and Acquisitions SaaS.
Context
Merging two companies to complete integration involves a lot of human effort, processes and emotions.
Integrating each function could mean seeing through hundreds of tasks and could take two or more years. It’s a given that 300 to 600 tasks have to be completed just to integrate one function.
Mergeflow is a shortcut to all this.
Two big companies merging, each with its systems, people, resources, values = two colliding galaxies.
A very violent interaction with huge impact on both galaxies but also a beautifully orchestrated dance of stars.
We created an identity that synthesises and simplifies the representation of two galaxies in the process of a merger.
Idea
We developed the visual identity and full identity system.
Followed by a suite of branding materials.
Execution
