Regatta
Connect & Perform
Context
Founded in Boston, Regatta is a connected fitness app designed for competitive athletes and performance driven fitness enthusiasts.
Heraldist was briefed to develop its product value proposition, the go-to-market strategy, its new website, and the creative platform that resulted in a digital media focused campaign.
After finalising all the strategy elements, refreshing the brand look and feel and creating the new website, we developed the creative concept of Real Life Influencers.
Regatta was founded on the scientific understanding that humans benefit significantly from the live presence and encouragement of others in pursuit of health and wellness goals.
This is at the core of the product.
So we transformed regular people, who can find determination to power on their machine every day and start training, our Real Life Influencers.
They are the inspiration for others to start training and lead a healthier life and the campaign celebrates their accomplishments.
Idea
Since the scope of our engagement was so extensive, we managed to clearly define the brand and help it grow.
All communication efforts unfolded organically, as the product is genuinely useful and innovative.
Using both organic and paid media, we achieved the overall pragmatic objective to increase app downloads and community memberships.
The results reflected our effort and the awareness - engagement - conversion cycle is still active.
Execution
