Dreamers. Makers. Troublemakers
PROJECT
Romandy, Switzerland: Branding
CATEGORY
Branding, Place Marketing, Campaign, Region Branding
CONTEXT
Romandy (or Romandie) is the French-speaking part of Switzerland and includes 7 cantons (counties) with a significant French-speaking population, including Geneva. But Switzerland values its confederal values, which means that each canton has a high degree of autonomy.
Which explains why the region of Romandy didn’t have a unified destination brand, but a sum of independent cantonal brands. Which also explains why most people outside of Switzerland, have never even heard of Romandy.
IDEA
Heraldist & Wondermarks found a smart branding solution for Romandy, that could both respect the individuality of each canton, as well as create a unified brand for the entire region.
We also found an interesting way to launch a new brand identity: two marketing campaigns, that would introduce ‘The Real Romandy’ to the whole world.
Everybody knows that Switzerland is rich. And Geneva is known as a global hub for the richest on the planet.
But we wanted to show to the world a different kind of richness, that was not so obvious.
EXECUTION
“Rich Inside”, the first campaign, shows the interesting people of the region, and their love for crafts and things well made. “Rich Outside” shows the incredible beauty of Romandy’s outdoors.
Because Romandy is so much more than a global financial center. And we wanted the whole world to see it.
⬆ “Rich Inside”, the first campaign created by Heraldist & Wondermarks, shows a different kind of Swiss richness, that we’re less familiar with: the people of Romandy
