Dreamers. Makers. Troublemakers
PROJECT
Happy Tails: Adopt And Go Outside
CLIENT
CATEGORY
Campaign, Community, Romanian
CONTEXT
With cities under lockdown because of the Covid-19 pandemic, dog adoptions were the last thing on everyone’s priority list.
But the whole situation presented an unexpected opportunity for boosting dog adoption.
IDEA
The legislation didn’t allow people to leave their homes, unless they had an emergency or if they had to walk their dog.
We started a conversation about the benefits of adopting a dog – during and post pandemic – more physical exercise and enough time to spend and educate your adopted pet.
EXECUTION
More than 60.000 people reached, dog adoption inquiries went up by 150% and Happy Tails community almost doubled during the campaign.
