viaVision
rebranding project for 4D Pixel, an AR/VR development studio.
Context
4DPixel, a Cluj based AR/VR studio, wanted to be more out there. They needed a new approach to represent them in this “sexy” XR market.
Empathy is the ONE thing that sets them apart from competitors. Empathy towards their clients, but most important, empathy towards the user - they walk in their shoes and understand things from their perspective when building new products.
The fact that the team is able to use its multi-disciplinary understanding of the world to produce solutions to fit any particular need, is the OTHER thing.
These two qualities made us position viaVision as “Insightful XR solutions for business challenges”.
Idea
After the strategic work on positioning the brand, we developed the entire identity system for the new brand and company presentation website.
Execution
