Wirtek

A rebranding project

Wirtek is a Danish software outsourcing company.

Competition is fierce in this industry and Heraldist was briefed to help out with Wirtek’s brand strategy & identity. The company was operating under two identities - “Wirtek” used in the Danish market and all external communication towards clients and stakeholders - and - “Wirtek Vikings” used in the Romanian market, with a focus on employees and potential employees.

Context

After carefully scanning the company, its audience and the market, something arose: nobody was talking about the ONE thing an outsourcing company should be, that is a natural extension of the business.

Wirtek has been doing this without even realizing team members are so dedicated to their projects that they dare to challenge the client instead of saying “Yes, Sir”.

Thus, we developed the synthesized promise of the company:
Your Own Tech Team inside Your Business.

Idea

We used Perception Engineering™ to develop a full brand strategy.

Then, we created a new brand identity system in line with it, using symbols that represent movement, connectivity, and the fluidity of Wirtek’s work method.

Execution