THE RISE OF
Rofintech
Paving the Way for Romanian Fintech Success
Context
In Romania, like many emerging markets, fintech startups grapple not only with the universal challenges of entrepreneurship but also the unique bottlenecks of their industry and geography.
From the crippling cultural fear of failure to navigating ever-evolving regulations, genuine obstacles like cybersecurity threats, a volatile job market, capital funding scarcities, and an intricate financial services landscape the, their context is always complicated.
Enter Rofintech, an association dedicated to supporting these startups and reframing their challenges.
Strategic Approach
Rofintech recognized the unmet need in the fintech landscape: a trustworthy ally to help fintech startups navigate their challenges. While bottlenecks were indeed physical and regulatory, the psychological barriers—like the fear of failure and distrust—were just as formidable.
Rofintech wants to be more than just an association— a catalyst for growth. With no direct competitors (the alternative for startups being isolation), Rofintech prioritized addressing the real pains of their audience.
The value proposition, "Empowering Romanian fintech advancement," is not just a positioning statement but a promise that resonates deeply with its target audience.
Branding Approach
Rofintech needed a representative and authentic logo, as well as an impactful, modern and bold visual support system that can continue to evolve. In that perspective, our team created a unique symbol based on the letters starting each word in our brand name.
Then, a palette was chosen to include tones of the primary colors, forming our national flag and hinting towards the industry in which the brand activates.
Finally, the visual support system was developed based on bold shapes, outstanding fonts and mesmerizing textures.
