Wirtek
Context
Wirtek is a Danish software outsourcing company.
Competition is fierce in this industry and Heraldist was briefed to help out repositioning Wirtek and creating a new brand identity.
BEFORE
AFTER
Strategic Approach
After carefully scanning the company, its audience and the market, an insight revealed itself: nobody was talking about the ONE thing an outsourcing company should be, that is a natural extension of the business. And Wirtek has been providing this to its clients without even realising.
So we articulated an authentic, relevant and differentiating positioning statement: Your Own Tech Team inside Your Business.
Branding
We created a new brand identity in line with the brand strategy, the positioning and the values of the company, using symbols that represent movement, connectivity and the fluidity of Wirtek’s work.
