zbyte
Value Proposition and Identity for web3
Context
WEB3 is still mostly just a promise of a new world. And although it promises to right a lot of web2 wrongs, adoption is scarce.
zbyte’s reason for being is to ease the way from web2 to web3 for both developers and enterprises. The platform solves two big issues in the blockchain world:
1. Today, layer one protocols are platforms that require a large amount of technical skill to implement.
2. There is also a complete lack of structure or home for the collection of available dApps; they are scattered around and people and enterprises are often unaware of their existence.
Here comes zbyte, creating a Low Code No Code decentralized platform (dPlat) that bridges these gaps for developers and enterprises, creating a unified place for developers to easily build and host their dApps.
Also, any enterprise can independently participate in zbyte’s ecosystem to build dApps that cater to their own and their customer’s needs across industries and use cases.
Strategic Approach
Using Perception Engineering, we went to the essence of the company’s offer - a way to thrive in web3 for both developers and enterprises through the world’s first decentralized multichain platform.
Then, we captured it into a new visual identity. This shows the unique - and at first glance opposing - combination of features that are meant to ease blockchain adoption by enterprises. It’s the best of both permissionless and permissioned blockchain: security and predictability doubled by flexibility and unrestricted, large participation.
Branding Approach
3 months after the Value Proposition, the new identity system and presentation materials were done, zbyte raised $10 million led by private investors.
