You are the change you want to see in your city
City-as-a-Startup™ | Projects | People | Contact
TEAM
Your very own team of changemakers, who will help you reinvent your city
A handful of people from all over the world, an experienced, ambitious, and creative gang. We love a challenge. And BBQs. And dogs.
DREAMERS. MAKERS. TROUBLEMAKERS.
They will be managing your projects. Great folks, you’ll love them.
S-P O’Mahony
City Business Expert | Heraldist Cities | London
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Adrian Docea
City Innovation Expert | Heraldist Cities
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Dany Serrano
City Reputation Expert | Heraldist Cities
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
Nicu Moldovan
City Development Consultant | Bruxelles
If your city needs a miracle man, he’s the guy. Nicu took a job as a city-manager in a town you've probably never heard of, and 6 years later, the city is the indisputable national leader in EU funds attracted per capita, the leader in smart city technologies, and the leader in city marketing & branding. And now, he can help your city.
Elena Hurjui
City Strategy Expert | Heraldist Cities
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Mirela Angelescu
City Marketing Expert | Heraldist Cities
Former strategy director at Saatchi & Saatchi, as well as Head of Communication for Coca Cola Russia and Managing Director at DDB Bucharest. With 25 years of experience as a marketing communication expert, Mirela can handle incredibly complex marketing projects.
Andy Daniluc
City Creative Expert | Heraldist Cities
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt. Andy masters the art of helping tech companies tell their product story in a way that makes people fall in love with the brand.
Zoran Zeerowski
City Branding Expert | Heraldist Cities
Expert in branding, flawlessly taking projects from concept all the way to execution. An inquisitive mind, he’s always on the lookout for what’s new and interesting in the field of design
Meet the Brotherhood
Dreamers
Business & Strategy
(alphabetically)
Adrian Docea
Innovation Director | Heraldist | Heraldist Cofounder
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Alice Fischer
Business Development Partner | Heraldist & Wondermarks Worldwide
Alice doesn’t talk much. She compensates by being the quiet mastermind behind Heraldist’s love story with tech companies. Her superpower is mixing the right methodologies and skills, to help tech companies win. She managed marketing for tech companies in the Valley, Europe & beyond.
Elena Hurjui
Strategy Director | Heraldist & Wondermarks | Heraldist Cofounder & CEO
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Julie Tyler
Business Development Director | Heraldist & Wondermarks San Francisco
Previously VP of marketing PNC Financial USA, Julie has more than 18 years of experience in enterprise & startups. Before joining Heraldist, Julie was the CMO of Plum and Eprazel, two cool fintech companies from San Francisco, CA.
Manuela Dospina
Brand Strategist | Heraldist & Wondermarks Cluj
With an extensive knowledge of the current consumer climate, she always does her homework, and she does it very well. Our very own expert in ‘trending now’
S-P O’Mahony
Business Development Director | Heraldist & Wondermarks London | Heraldist & Wondermarks COO
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Saji Kumar
Business Development Director | Heraldist & Wondermarks San Francisco
Previously Vice President of Kantar-TNS North America, as well as Research Director at IPSOS Australia, Managing Director at Market Probe Asia-Pacific, India & Middle-East.
Teodora Turcu
Brand Strategist | Heraldist & Wondermarks Worldwide
Teo is specialized in working with tech companies. She masters the “Perception Engineering™” methodology, designed to help tech companies manage holistically how users perceive them. An inquisitive mind, her bold questions are the best tool for building solutions that can help you reinvent your business.
Valentin Nenu
Business Development Director | Heraldist & Wondermarks Bucharest
12 years of experience in marketing communication and technology. Previously marketing manager at CrisTim, marketing consultant ICEE Fest, senior client service positions in BBDO, Publicis, Lowe, Saatchi & Saatchi and other companies.
Makers
Management & Operations
(alphabetically)
Adrian Ghite
PR Manager | Heraldist & Wondermarks PR Cluj
Proactive and adaptive, with strong organizational skills coupled with solid knowledge of the marketplace and trends
Brindusa Inocan
Senior Project Manager | Heraldist & Wondermarks Cluj
A visual storyteller with a knack for getting things done, with a focus on digital and video production, she makes sure that every idea gets the treatment it deserves, and every client gets what more than they expect
Claudia Szanto
Managing Partner | Heraldist & Wondermarks PR Cluj
Previously in management roles in PR agencies across Europe: Saatchi & Saatchi, Grey, Y&R, and Ogilvy PR, winning several international PR awards
Cristian Bala
Office Manager | Heraldist
With plenty of experience in client services to back him up, he’s the one looking after all of us here in the Heraldist house (dogs included). And we couldn’t ask for a better person to do that
Dana Banciu
Senior Marketing Consultant & Senior OMC Adviser | Heraldist & Wondermarks Cluj
Previously, Dana served as senior Shopper Marketing expert in Coca-Cola Hellenic, and Brand Development Manager in Colgate Palmolive. Strong expertize in marketing activations and brand strategy.
Dany Serrano
International PR Director | Heraldist & Wondermarks Worldwide
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
Elena Dobre
Performance Marketing Expert | Heraldist & Wondermarks Worldwide
Former Digital Marketing Strategist at Google Europe in Dublin, Elena is now heading Heraldist's performance marketing campaigns. Experienced public speaker, spoke at Google talks across the continent
Felix Banciu
Senior Business Development & Retail Consultant | Heraldist & Wondermarks Cluj
14 years of experience as business development & retail expert in FMCG multinationals. such as Mars Inc. and Colgate Palmolive. Strong expertise in developing innovative and sustainable business models.
Linda Petrusca
Operations | Heraldist & Wondermarks Cluj
Linda has more than 10 years of experience as a legal adviser. She is in charge of operations for a variety of legal, accounting and administrative projects.
Mirela Angelescu
Managing Partner | Heraldist & Wondermarks Bucharest
Former strategy director at Saatchi & Saatchi, as well as Head of Communication for Coca Cola Russia and Managing Director at DDB Bucharest
Ruxandra Burada
Account Director | Heraldist & Wondermarks Cluj
Ruxandra has over 15 years of experience in project management, in agencies such as BBDO and GMP. Bold and irreverent, direct and energetic.
Smaranda Rotaru
Senior Project Manager | Heraldist & Wondermarks Cluj
A specialist at developing and managing campaigns of any scale, she’s the one who gives the go-ahead to a lot of Heraldist projects. Deeply involved in the process, she’s on it from day one
Troublemakers
Creative & Tech
(alphabetically)
Adriana Luca
Copywriter | Heraldist & Wondermarks Worldwide
Experienced in working on a varied range of projects and clients, she adapts surprisingly easy to the requirements of any brief, while maintaining a strong personal style
Andras Ferencz
Managing Partner | Heraldist Next | Heraldist CTO
Andras started his career with an internship at Facebook in California and he managed to build his own digital company before he was 23. He recently joined Heraldist as CTO
Andy Daniluc
Creative Partner | Heraldist & Wondermarks Worldwide
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt.
Marius Pop
Copywriter | Heraldist & Wondermarks Worldwide
The Agency's Wordsmith. The guy for coming up with catchy, funny lines, Marius is our very own natural storyteller.
Matei Plesa
Videomaker | Managing Partner | Heraldist Some Dudes
An eye for telling visually compelling stories, working on projects for brands such as IKEA, Mercedes-Benz, Airbnb, UBER, SAB Miller and Universal Music. He is the co-founder and head of the agency's internal video production studios
Ruth Enyedi
Art Director | Heraldist & Wondermarks Worldwide
With a disruptive style and a love for everything underground, she’s a specialist at developing unique look-and-feels for campaigns, brand identities, and even, in her spare time, music-related events
Ruxandra Dragan
Copywriter | Heraldist & Wondermarks Worldwide
Our Edinburgh-based copywriter can make words dance and ideas stick. She can create international campaigns that make people fall in love with brands.
Stefan Pop
Art Director | Heraldist & Wondermarks Worldwide
Talent, skill and natural flair when it comes to visual communication, he’s the perfect fit for the Heraldist mindset.
Zoran Zeerowski
Art Director & Senior Brand Designer | Heraldist & Wondermarks Worldwide
Expert in branding, flawlessly taking projects from concept all the way to execution. An inquisitive mind, he’s always on the lookout for what’s new and interesting in the field of design
Dreamers. Makers. Troublemakers
Hopes and dreams and people. Dogs and cats and barbecues.
One big house and plenty of different homes.
30 something people from 30 something places on 3 continents.
One big heart and a whole lot of brain.
We are Heraldist. We are rebels with a cause.
A team that feels like a family. A company that feels like home.
We work hard, but we party hard too (in a very chill and introverted way)
We make creative things that make sense. Things with a purpose.
We want to make this world 1% better through creativity.
And help you change the world for the better.
OMG! You got all the way down here!
Read more about our philosophy as clearly you’ve got some time on your hands.
Heraldist - Born In Berlin
Just like the currywurst
Heraldist project was founded years ago by Adrian Docea & Elena Hurjui
in this little cafe in Schöneberg, Berlin. Today we’re more than 30. No, that’s not Larry David.
Two people, with about a decade of corporate experience, exhausted but happy, barely any money and a big dream: to build a different kind of creative brotherhood.
Inselgarten on Spree, a place where many plans for the new Heraldist were created; and many Fritz colas were drank.
Elena was bringing in her experience leading Coca-Cola’s international projects, a talent for bringing the best out of people, and the belief that creativity can heal our world.
Adrian was bringing in his experience as an ex-BBDO Director of Strategy, a low tolerance for bullshit and the facial hairstyle of your uncle Bob.
Sometimes big ideas need bigger spaces: Heinrich-Lassen-Park in Berlin was one of those places where the first ideas were born.
SAY HELLO
We’re happy to answer any question you might have. Drop us an email at office@heraldist.com or use the form to send us a message.