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PROJECT
Cincinnati Over-The-Rhine: Branding
CATEGORY
Branding, Place Marketing
CONTEXT
Over-the-Rhine, Cincinnati. One of the largest, most intact urban historic districts in America. A place with a lot of history, that needs a visual identity that makes all that history relevant both for visitors and locals.
IDEA
Heraldist & Wondermarks created an innovative identity design system, where the main element of the logo - the iconic “Music Hall” - stays the same, but the other buildings and icons around it can change, depending on who’s using it.
If you’re a cafe owner in a historical building, you’ll get a logo where your building appears on the official logo. If you’re living on a different street, close to the park, you’ll get a logo that reflects the identity of that area.
EXECUTION
Flags and billboards, business cards and branded stationery, apps and merchandise, the new brand identity looks just as great on any material.
The new identity was reflecting not only the classical elegance of the historic district but also the young, creative spirit of the place.
Probably one of the most innovative identity systems in America, based on the concept created by Heraldist & Wondermarks.
⬆ A dynamic identity, that can include different buildings and icons, depending on who’s using it
⬆ The new identity is based on the most iconic building in Cincinnati: the Music Hall
⬆ Launching the new brand identity
⬆ Merchandise based on the new logo
⬆ The new Over-the-Rhine app