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PROJECT
Newcastle, England: Branding
CATEGORY
Branding, Place Marketing, City Branding
CONTEXT
Newcastle is the northernmost major city in England. A city with a lot of personality and a nordic spirit, Newcastle didn’t have a powerful brand identity. Heraldist & Wondermarks came up with an interesting proposal.
IDEA
“The Northern Star”, the slogan created by our creative team, has a double meaning: a geographical one (the most important city in northern England) and a symbolic one (a city with a lot of potential)
EXECUTION
We developed a new brand identity, a new slogan and a new logo, based on a symbol that is both simple and easy to remember. Finally, this amazing city gets a well-deserved visual ID.
