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PROJECT
Spartak Moscow FC: Brand Strategy
CATEGORY
Brand Strategy, Place Marketing, Sports Marketing
CONTEXT
Spartak Moscow is the club with the largest fanbase in the Eastern half of the continent. There are more than 30 millions supporter of Spartak and they were expecting the opening of the club’s new stadium.
Heraldist & Wondermarks was invited to create the brand strategy for the club.
IDEA
We rediscovered the spirit of Spartacus, the figure behind the name of the club, and we created a brand strategy that connects the fans with the history of the club and projects and inspiring future.
EXECUTION
We applied the most advanced archetypal brand strategy tools and we built a strategic foundation for the next 10 years to come.
⬆ The strategic journey with a in-depth exploration of the insights about the club’s story
⬆ The strategic exploration continued with a brand positioning exercise
“Stunning strategic background and creative ideas. Was a great pleasure to work with Adrian on the brand strategy for FC Spartak Moscow and their first ever own stadium. The output - strategic platform and positioning along with the creative ideas - was so great, that it will be a no-brainer if i ever have another opportunity to work with Adrian and Heraldist”
— Alexey Vlasov, Business Development Director | Spartak Moscow FC (Moscow, RU)