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PROJECT
Transylvanian Philharmonic: Rebranding
CATEGORY
Branding, Place Marketing, Community, Guerrilla Marketing
CONTEXT
If you’ve been on our website long enough, you know by now that we really love culture. Why? Because we think we could do with more, especially now, in our most modern of times. But, in order to get people interested in culture, cultural institutions have to make sure they stay fresh and relevant.
IDEA
That’s why we worked closely with the Transylvanian Philharmonic not only to rebrand its image, but come up with a stunt that best showcased its ability to connect with people through music, while staying relevant and current to who the audience is.
EXECUTION
We have created one of the most surprising logos of a philharmonic in Europe, and we have launched it with a guerrilla marketing event, right on the stage of the philharmonic.
⬆ Probably one of the most unconventional logo for a European philharmonic. The logo is a visual representation of two elements: the predominantly alpine landscape of Transylvania and the shape of a sound wave
⬆ The new logo of the Philharmonic is literally made of sounds
⬆ Outdoor campaign that celebrates the rebranding
⬆ We have celebrated the new brand identity the right way: on stage, with a guerrilla marketing campaign, created by Heraldist & Wondermarks and executed live, on stage, by the members of the philharmonic