Let Them Talk or Why Brand Advocacy is a Powerful Force
Sometimes a brand advocate’s voice can be more powerful and genuine than the brand’s voice itself. Together with [author name], let’s take a closer look at brand advocacy to understand how everything works and what we can do about it.
How To Escape The Age Of The Average
Artificial Intelligence is here to stay. Increasingly capable of doing almost anything, from content writing to logo design and advertising ideas, AI has what it takes to do some of our jobs even in this technological stage where there’s still a lot of space for improvement.
The Anatomy of Success for a Start-up
How do you build success? Is there a secret or a recipe any entrepreneur should know? What is the difference between the startups that make it and those that break it?
When Branding Turns Bad
“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.
When Briefs Get Tough, Get Funny: The Transformative Power Of Humor
In the industry we’re working on, everything is about perception.
You shape the way people see a product or a brand.
And influence their thoughts, emotions, and actions.
Behind The Scenes Of “Bad Communication”, The Eye-Opening Campaign
Here is a sneak peek into the making of a bold creative campaign.
Brand Communication: 5 Signs You’re Doing It Wrong
It’s hard to admit you’re bad at something. It’s like admitting you like pineapple on your pizza. You just don’t want to face those judging eyes staring at you.
Hahaha or What’s The Deal With Humor?
What is it about humor that makes us enjoy it so much? How come we don’t enjoy the same type of humor?
Nobody Said It Was Easy
Getting your product to stand out is about communication. It’s also about much more: like having a plan, creating a strategy, defining your values, taking care of your image, or knowing when and how to act.