Spice up your business recipe with a pinch of brand differentiation! Just like adding the perfect amount of salt to a dish, finding the right balance of uniqueness for your brand can make all the difference. Teodora's read shows you how you can build a reputation for quality and generate more revenue.

How lucky we are to live in an era where brands get to grow on stories and emotions.

The power of storytelling transcends sales, return on investments, and other marketing checkpoints.

Why? Because it nurtures connections.

In this grand theatre of life, where oddities often make the most sense, there's an omnipresent trickster we tend to overlook: collective illusions

We’re not afraid to be unpopular, especially when it’s important, so let’s talk about that elephant.

There is no better person than Teodora Aldea - Turcu to start a series called #unpopularopinion. Social media is now under scrutiny and it’s not doing so well.

A short and sharp opinion piece about the cliff that rocked boat mid 2022.

An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.

As a startup agency, we are constantly discovering exciting new clients who operate in even more exciting tech areas. However, we have not forgotten our roots. Today, we open our soul and portfolio to present you 3 Romanian startups and 3 projects that we were thrilled to work on.

A way to pay that supports the community may seem utopic, especially when payments are associated with “giving”, never with “receiving”. And it’s not surprising at all that payments tend to have a negative resonance when we think about the fact that transactions are no longer just a simple way to exchange value, but rather a way to tax value. Whether you pay or you get paid, you are charged for every transaction by a “middle man” who asks for his share. WayPay hits the market with a product that eliminates the intermediaries from the transactional process. And by also eliminating the taxes they required, it contributes to the emergence of a phenomenon with a strong, positive impact upon the community.