He can see the truth in people, the good and the bad, and that’s where the great insights come from. He still feels some time like an impostor, but he’s a person that every agency should have.

Will Awdry, the brain behind the Dove Real Beauty campaign with 20 years of experience in British advertising and the key to making you feel so relaxed and confident to express yourself, even if you’re a copywriter or you’re writing emails all day long.

If you’re a copywriter with up to 5 years of experience, who dreams of becoming a world-class copywriter, or you simply want to master the art of creative writing, this online masterclass is for you.