When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

Great brands start with memorable brand names, but the naming process is quite a hassle most of the time and don't we know it. Lucky for you, we've mapped out some of the most useful pointers from our creative department to ease the job for you and make sure you cover the essential steps when creating a powerful name for your company or brand.