OPINION Heraldist OPINION Heraldist

Done before

Some say that the wheel was initially invented by the Japanese, but they did not find any use to it so they put it away. The Chinese took it and found a great utility for it, revolutionizing the entire world.

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OPINION Heraldist OPINION Heraldist

Made you look

Designing Brand Identity, some may argue, is a discipline in itself within Graphic Design. In his cult-book “The Brand Gap”, Marty Neumeier argues that “Brand will become the most powerful strategic tool since the spreadsheet”, and since his book was first published in 2003, this premonition turned out to be true. Let’s indulge ourselves in talking about what Brand is, and why you’re wrong if you think it’s just something nice to look at.

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OPINION Heraldist OPINION Heraldist

A pinch of creativity

The employer asked me to (not #metoo) write something because we don’t do enough self-promo. I told him that our work should be the best self-promo and he asked me, at this point, to work harder and write more (because I’m the only one in the agency not able to photoshop stuff).

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