The Underestimated Power of a Reasonable Brand Purpose
While we might wish it were otherwise, it's simply not possible for all brands to save the world. However, having a clear and reasonable purpose can deeply connect and engage brands with their consumers.
When Branding Turns Bad
“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.