Designing Brand Identity, some may argue, is a discipline in itself within Graphic Design. In his cult-book “The Brand Gap”, Marty Neumeier argues that “Brand will become the most powerful strategic tool since the spreadsheet”, and since his book was first published in 2003, this premonition turned out to be true. Let’s indulge ourselves in talking about what Brand is, and why you’re wrong if you think it’s just something nice to look at.

The employer asked me to (not #metoo) write something because we don’t do enough self-promo. I told him that our work should be the best self-promo and he asked me, at this point, to work harder and write more (because I’m the only one in the agency not able to photoshop stuff).