Beelicious: Branding

CLIENT

Beelicious

CATEGORY

Branding, Packaging Design

CONTEXT

Kids love sugar, parents are trying to keep them away from the sweets. On the other hand, honey and honey-based products are healthy. While unhealthy products are very good at targeting kids, healthy ones, not so much.

IDEA

That’s why we came up with Beelicious, a new brand of honey & sweets. We knew that, if we can replace some of the bad sweets in the children’s diet with honey-based organic sweets, parents would be very happy.

EXECUTION

We have created a colorful brand identity, for kids to be able to notice easily. Big fonts, funny characters created from scratch, and adorable packaging, for a brand that kids can not just recognize but love.