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Welcome startup founders, CEOs, CMOs and Changemakers.
This is a school for Dreamers. Makers. Troublemakers.
It all starts in Silicon Valley with Perception Engineering™, the method that changes how we build successful startups
They told you that 9 in 10 startups fail. But what if you could beat the odds using a method already applied by over 100 tech startups, from early-stage to unicorns? They told you that the best product wins. Sadly, it rarely does; the one perceived to be better wins.
Book your seat for the world’s only
Masterclass in Perception Engineering™ for Startups
with Adrian Docea, the creator of the method. Welcome to the world’s first method designed to help startups master the perception game in 6 weeks and win against the odds.
THE NEW MASTERCLASS STARTS ON SEPTEMBER 4TH 2023
LIMITED SEATS AVAILABLE. BOOK YOURS TODAY
LEARN MORE ABOUT PERCEPTION ENGINEERING™
Did you know that 9x more startups fail because of Perception-related issues than Product issues?
Perception-related issues lead to marketing problems & product-market fit problems, which represent the #1 reason why startups fail. Often startups invest all their energy, resources, and time in Product Engineering and barely anything in Perception Engineering - managing the way people perceive their product & company.
But how do you improve your Perception Engineering game? The answer is simple: invest in your people. The people in your team who manage your reputation & growth, writers and designers who create your social media content, digital marketers, inbound marketers, digital experts, creatives in charge of product design.
Enroll them in Heraldist School and give them the chance to train with some of the world’s greatest mentors. Each masterclass includes 10 x 1h interactive LIVE 🔴 sessions, priced €39 each, discounted from €60.
Why Heraldist School
Only 1% of startups get funded. Only 1% of those become unicorns. The best way to increase your odds is to invest in your people. We don’t care where you’re from, whether you’re an Ivy League magna-cum-laude or a community college dropout. What we care about is how much you really want it. Do you want your team to be able to build one of the greatest startups in the world? We’ve been expecting you. We’re looking for Dreamers. Makers. Troublemakers.
Outstanding
Our professors are top experts with decades of international experience.
Convenient
You don’t need to quit your job or your college to study at Heraldist School, study in your free time
Live 🔴
All our masterclasses are live, online sessions with some of the world’s greatest minds.
Affordable
It doesn’t cost a fortune to study at Heraldist School: each session costs only €̶6̶0̶ €39.
Weekly
Don’t let a day go by without training. Our masterclasses offer frequent classes, instead of full-day workshops.
Flexible
Join our live sessions from laptop or mobile, wherever you are: the cafe next door or even from the beach.
Networking
Get access to a global network of Heraldist School students, alumni & professors
Jobs
If you’re looking for a job an your work is remarkable, our mentors may recommend you for an interview
Creative legend Erik Kessels, teaching creativity at Heraldist School. Erik is the creator of I AMsterdam, probably the most famous city brand in Europe, and the co-founder of the legendary Amsterdam-based agency, KesselsKramer.
The Team
Heraldist School is a team of exceptional minds from all around the world, united by one goal: to create the boldest, bravest startup teams out there. Meet our mentors in creativity, entrepreneurship, technology, design, growth and strategy.
The Masterclass we’ve all been waiting for is finally back: Will Awdry’s Masterclass in Content Writing for Startups. 10 x 1h interactive LIVE 🔴 sessions with a legend of British creative industry
Whether you’re a content writer in a startup or a larger tech company, and you’re planning of becoming a world-class content creator, or you’re a marketing or growth specialist, and you want to build your creative writing and idea generation skills, this masterclass is for you. This is a series of 10 x 1h interactive live sessions with the British creative legend, Will Awdry, former creative director of the iconic companies DDB London, Ogilvy London, and BBH London.
Each session is 1-hour long, and it costs €39 per session, temporarily discounted from €60. Sessions take place weekly or every couple of weeks. Limited seats available. Book yours today!
What Are The Experts Saying
“Rewarding to see the participants of the masterclass grow in confidence and charisma. Heraldist School runs a superb learning project” - Karen Glossop
A regular at City, University of London, Karen is also an Associate Tutor at Oxford University and London Business School. A Cambridge University graduate, Karen is a recognized presentation skills and public speaking coach.
“Working as a lecturer and teacher with Heraldist School was a pleasant surprise. It was great to see that many people hungry for new input and new ideas” - Erik Kessels
The creator of "I AMsterdam", one of the most iconic city brands in the world, Erik is the founder of KesselsKramer and one of the most iconic European creative guru of the last couple of decades.
“People spend stupid amounts of time admiring the problem. At Heraldist School, you’ll spend all of your time learning ways to solve it” - Will Awdry
For the last 20 years, Will has been leading the Copywriting Masterclass for D&AD, probably the most prestigious creative awards in the world. British advertising legend Will Awdry is the former Creative Director of the iconic agencies DDB London, Ogilvy London, and BBH London.
“Heraldist School is a unique place, they’re pushing the limits of thinking by bringing global expertise from across the world” - Sergey Yanovskiy
Creative Director and Service Designer, London-based Sergey Yanovskiy is a multiply awarded advertising creative and service designer, heading major design projects for clients such as Barclay’s Bank.
Previously at Heraldist School
Another legend of British creativity, Alex Taylor is Heraldist School’s Professor of Art Direction. One of the most awarded creative in Europe, Alex is a recipient of the D&AD Award for “Outstanding Contribution to Advertising”, being awarded over 200 entries in the D&AD Annual.
Alexandra Taylor
Karen is Heraldist School’s Professor of Presentation Skills. She’s teaching regularly at Oxford University, London Business School and City, University of London. A Cambridge University graduate, Karen is a recognized presentation skills and public speaking coach.
Karen Glossop
SAY HELLO
We’re happy to answer any question you might have. Drop us an email at school@heraldist.com or use the form to send us a message.