Foggy mornings with Zorán Zeerowski, Heraldist’s first Art Director

Hey. This is Alice and I just realised that we’re not going to have a Christmas party this year. Damn!

We’re a bunch of introverts, with some exceptions, but most of us prefer to sit in their corner and do their thing. I have no idea if this is something usual for a creative studio, but we’re OK with it and I have to admit that sometimes we take advantage and hide ourselves behind this “we’re introverts” curtain.

We love each other. We love each other a lot. We loved so much to spend after hours together at the office, to have barbecues, to dance in the garden, to open a bottle of wine on Friday in the middle of the day, oh, those days, we miss them so much.

We’re not so connected anymore as we’re working from home and those online drinks are not the same. But maybe this is the best time to connect with the outside world, in our introverted way. 

What about a series of interviews with Heraldist people, friends, partners, clients and other amazing people? So we get to know YOU and you get to know US. We’ll talk about our Sundays, your successful routines, about advertising, plants, music, cozy evenings, crazy technologies, tattoos and a better world. 

The first interview is with Zorán, Heraldist’s first Art Director and Head of Barbeque.

Zorán, tell me a secret.

I can’t. I would have to kill you if I did.

Do you have a day or a moment in the agency that it was sooooo somehow that you feel you will remember forever?

There are way more. Once I shovelled snow and broke ice in the city center to put up an exhibition for a domestic violence awareness campaign. Once we stayed a weekend in a penthouse in a mountain resort for a video shoot. All the garden bbqs and parties and get-togethers.

What about since you’re working from home?

There was one week we worked from our terrace while sunbathing and a couple of days later we were snowballing in the garden. Weird weather in weird times.

What’s your favourite time of the day now?

Mornings. Cold, crisp, foggy mornings.

Do you open your camera on video calls?

Yes, most of the time. It just feels more personal. When not, I’m eating with chopsticks while playing the piano and petting the dog on the back of the cat and I don’t want you to see that. You should pay for that kind of entertainment.

What do you love about advertising? Or do you love advertising? Well, what do you love? 

I like advertising and I like designing stuff. What I love is doing art direction for advertising. What I like about it most is its eclectic nature. It can be emotional or funny or both at the same time. It can be an amazing piece of art that becomes a part of culture or a complete nonsense that makes you laugh and connect beyond your understanding. It is rarely boring, if it is it means you are not doing it right.

How was your path in Heraldist if you have to tell it in short? 

From having almost no idea of what you are doing or what you’re getting into to a place where you feel confident that you can tackle most of it but you still can constantly improve. 

What do you usually do on a Sunday morning?

That was the time I used to get home in the good days, now it’s just lazy chillin’ and I love it.

What’s the last project you were thinking about all the time?

I’m always thinking about the stuff I’m doing at the moment, can’t really multitask so... yeah. It is something we never did before, involving design for VR and it’s bugging me to be honest (laughing nervously).

Do you have an all time favourite project?

This is something that is still in the making so I can’t talk about it yet but it is mind bending, life altering artificial intelligence, straight from the future.

Would you like to live in another city? Which one?

Barcelona has my young heart. Beautiful city, unique architecture, dazzling graphic design everywhere you look. Actually the whole city feels well designed from city planning down to the plates of a small pincho bar. Lots of wonderful art and cool people.

Lisbon has my older heart, for the same exact reasons as above but less Spanish, more chill and fog. I like fog.

How would that city be if it had 100 clones of you around?

There already are 100 clones of me around. This is my secret. Now you know what I have to do…

Is this my first and last interview?!

Alice

until next week, stay amazing