Think of AI as the new kid on the block—cool, convenient, and, yes, a bit of a know-it-all but definitely not flawless. Imagine a world where the once untouchable AI titans are no longer considered to be on a sci-fi pedestal, but mingling with us here on terra firma.

We’re not afraid to be unpopular, especially when it’s important, so let’s talk about that elephant.

How does humor work in cancel culture? As always, Manuela Dospina has some of the most interesting opinions and insights on the things happening right under our noses

There is no better person than Teodora Aldea - Turcu to start a series called #unpopularopinion. Social media is now under scrutiny and it’s not doing so well.

A short and sharp opinion piece about the cliff that rocked boat mid 2022.

Elena Hurjui shares some personal thoughts about the year that we just left behind and some much-needed inspiration for 2023.

The love story between us and Cuneyt Büyükbezci started simple and, you could say, almost trivial: having a coffee. But a simple coffee can take you far. In this case, from Palo-Alto to Cluj.

With the entire world opening up, BBQs left, right and center, and beautiful afternoons that go hand in hand with beers and friends, we knew this summer would be a busy one for everyone. So we’ll keep it short. But sweet.

As a startup agency, we are constantly discovering exciting new clients who operate in even more exciting tech areas. However, we have not forgotten our roots. Today, we open our soul and portfolio to present you 3 Romanian startups and 3 projects that we were thrilled to work on.

Some people are excited about summer because they get to go on holiday, get a tan, get to enjoy a cold beer in the sun – you know, the usual summer vibes stuff. We at Heraldist are excited because we get to work with great ideas and great startups – defining their Product Value Proposition and doing their rebranding in the process as well.

A way to pay that supports the community may seem utopic, especially when payments are associated with “giving”, never with “receiving”. And it’s not surprising at all that payments tend to have a negative resonance when we think about the fact that transactions are no longer just a simple way to exchange value, but rather a way to tax value. Whether you pay or you get paid, you are charged for every transaction by a “middle man” who asks for his share. WayPay hits the market with a product that eliminates the intermediaries from the transactional process. And by also eliminating the taxes they required, it contributes to the emergence of a phenomenon with a strong, positive impact upon the community.

As a Startup Agency we are always helping entrepreneurs develop their ideas and brands in a way that sets them apart in this highly competitive and forever changing market. Which is why the definition of value proposition became one of the most valuable services in the Agency. This is the key to getting an idea off the ground and into the hearts and minds of the customer.

Now that we got that March pun out of our system, let’s chat about how the 3rd month of the year has been for us. Apart from the occasional bouts of allergy (thanks, pollen!), we’ve been just as busy as the bees that have started buzzing all around 🐝🐝🐝

All of us have been experiencing loss and grief during this pandemic and, fortunately, this was the most human and healing thing to do: to grieve. During the pandemic, we have actually lived all 5 stages of grief. Denial, Anger, Bargaining, Depression, Acceptance. They have probably intertwined and some of them have not yet been completed.

Sure, this month was all about love and appreciation for our significant others, but can we take a second and appreciate how amazing this month has been?

A new year, a new opportunity to say ‘it is what it is’ every time something weird happens. But also a new opportunity to make the best of it.

Elena’s success stories or big accounts she worked on are not important right now, you can find that on LinkedIn. I’m here to present you our day to day Elena. Our big sister. 

There were many lessons learned throughout this year, for us as individuals and for us a collective manifestation of humanity. There were also conspiracies, murders, racism, protests, tons of protests, vaccines, viruses, online festivals, memes with how 2020 cannot get worse, and us, those in front of the desktop, mimicking and recreating old rituals into new rituals of coping.

He can see the truth in people, the good and the bad, and that’s where the great insights come from. He still feels some time like an impostor, but he’s a person that every agency should have.

Will Awdry, the brain behind the Dove Real Beauty campaign with 20 years of experience in British advertising and the key to making you feel so relaxed and confident to express yourself, even if you’re a copywriter or you’re writing emails all day long.