An icon in the advertising world with a zestful personality that can capture the attention of anyone, when Rory speaks you feel like you want to take notes of every word he’s saying.

We, as advertisers, evolve together with the environment we work in. Therefore we must adapt to the new, more or less subtle trends that are emerging and setting apart the marketers of 2021 from those of 2023.

Bias is a timely subject and a buzzword for the social and political reality we all awake to in the mornings. But as with many concepts, we need to ask ourselves, are biases bad by nature or by context?

Whatever we’re doing, making plans is the most exciting part of the journey.

The Startup Founder’s Syndrome shows early signs from the very beginning. At first, they need to get involved in every little aspect of the business because they need to be in the know.

When you start a startup, you’re building the future. When you build a brand for your startup, you’re investing in that future.

Getting your product to stand out is about communication. It’s also about much more: like having a plan, creating a strategy, defining your values, taking care of your image, or knowing when and how to act.

Elena Hurjui, Heraldist Co-founder, on work, ideas, and how to turn them into amazing storytelling for your company.