Sometimes a brand advocate’s voice can be more powerful and genuine than the brand’s voice itself. Together with [author name], let’s take a closer look at brand advocacy to understand how everything works and what we can do about it.

When it comes to brand identities, LOGOS have become a commodity.

Every start-up founder out there knows someone that knows someone who can do a logo fast and cheaply. You can actually get hundreds of proposals for a couple of bucks.

But if you want to do things the right way, to build a healthy brand, you need CRAFT.

And that’s where specialists come in. Here’s a glimpse into the thought process.

While we might wish it were otherwise, it's simply not possible for all brands to save the world. However, having a clear and reasonable purpose can deeply connect and engage brands with their consumers.

Artificial Intelligence is here to stay. Increasingly capable of doing almost anything, from content writing to logo design and advertising ideas, AI has what it takes to do some of our jobs even in this technological stage where there’s still a lot of space for improvement.

How do you build success? Is there a secret or a recipe any entrepreneur should know? What is the difference between the startups that make it and those that break it?

Are we in a recession or just waiting for a recession to happen? It’s not so clear, yet. What is clear is that a lot of companies have switched to the “recession MO”. Despite all studies of past recessions indicating that cost cuts are "today's equivalent of bleeding" (HBR), which, although it was thought a method of healing medieval patients, only reduced their power to fight the disease, most of the companies do exactly this: cutting everywhere, operational, R&D, and marketing.

A strong brand can take a business from ordinary to extraordinary in the glimpse of a digital ad. But what if we tell you a great brand identity is not set in stone? 74% of the S&P 100 companies have refreshed or rebranded their business in the first seven years. Learn to read the signs that it might be your turn.

Brand consistency is not just common sense; it drives profit. Statistics say this increases revenue by up to 23% and companies that stay on brand across all channels have seen an average growth of 33%.

Consider the guidelines below to coherently deliver your brand promise & brand story in the mind of customers.

Could nostalgia be a trend that is revealing the unfulfilled desires of children from 30 years ago? Let's explore this idea by examining the phenomenon of Barbie.

About 4 years into our Perception Engineering adventure, we’ve seen what it takes to grow a beautiful tech product into a strong brand.

Spice up your business recipe with a pinch of brand differentiation! Just like adding the perfect amount of salt to a dish, finding the right balance of uniqueness for your brand can make all the difference. Teodora's read shows you how you can build a reputation for quality and generate more revenue.

The golden rule of advertising? Make people feel something.

Find out in the article below how to explore the emotional side of your brand.

Discover how data-driven creativity can enhance campaigns, creating massive opportunities for brands and consumers alike.

In today’s world, startups have become an increasing reality that tends to change the way companies are funded, developed, and integrated, both in the business & customer world.

Brand strategy isn’t very different from a good relationship, when done right - it’s based on a meaningful connection, and coherent communication. Take a few more insightful notes on how to create your brand-customer narrative below from our Brand Strategist, Manuela Dospina.

How lucky we are to live in an era where brands get to grow on stories and emotions.

The power of storytelling transcends sales, return on investments, and other marketing checkpoints.

Why? Because it nurtures connections.

Great brands start with memorable brand names, but the naming process is quite a hassle most of the time and don't we know it. Lucky for you, we've mapped out some of the most useful pointers from our creative department to ease the job for you and make sure you cover the essential steps when creating a powerful name for your company or brand.

Why does managing perception matter? Because it’s half of your success mix, next to your product or service. How your audience perceives can make or break your brand. Find out more from Mirela’s article below.

“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.

You have a billion-dollar idea. One that could make the world a better place. One that could change minds and write history. Bravo!