Heal: Fixed Before It Happens

CLIENT

Heal Software Inc.

Santa Clara, CA

CATEGORY

Strategy, Branding, UI/UX, Startup

CONTEXT

Heal Software is a Series-B tech startup from the Valley. Their product plugs-into the client’s IT system and can detect & fix any small anomalies before they got the chance to evolve into major problems.

Heal approached Heraldist & Wondermarks San Francisco, to help rethink and express the strategic Product Value Proposition, in a way that potential clients - some of them non-technical C-level executives - would easily understand.

The current Product Value Proposition was expressed in a way that was very difficult for people to remember: “Cognitive Operations for Hybrid Digital Services”.

IDEA

We worked closely together with the CMO, to completely reposition the product as the ‘Self-Healing Enterprise’ solution.

This idea was deeply rooted in the product benefit - detecting small anomalies before they become big problems. Finally, it was expressed in a way that was intriguing for the audience.

Because we, at Heraldist & Wondermarks, are all about innovation, we took on the role of bringing the new Value Proposition to life: naming, branding, strategy, website design, and a video - we did it all. And we did it well.

EXECUTION

The process led to a complete rebranding, including a new name created by our teams - “Heal” - and a new visual brand identity.

Our copywriters came up with the slogan “Fixed before it happens”, that was perfectly expressing the new Product Value Proposition in a memorable way.

We took a great product that is all about AI and machine learning engines and automation, and we made it accessible so that everyone who feels like they need help protecting their enterprise IT systems, can easily turn to Heal.